000 00323nam a22001097a 4500
005 20250210151711.0
008 250210b |||||||| |||| 00| 0 eng d
082 _a658.805
245 _aJournal of marketing (Vol.42)
260 _aChicago
_bAmerican marketing association
_c1978
942 _2ddc
_i278053
999 _c61972
_d61972